BriteVerify’s platform tests the validity of an email address, in real time, in 3 simple steps:
- Determines if the email address follows the correct syntax and has the physical properties of an email address. Does it have a username and an @ symbol? Is the suffix a recognized email format, such as .com, .org, .net, .edu or .gov, etc?
- Verifies the validity of the email domain (MX record) for the email address. This prioritizes the delivery of email messages on behalf of the recipient’s domain to make sure the email domain can send and receive emails.
- Connects directly to the email server to authenticate if the email address exists on the server. Instead of a simple ping, BriteVerify uses custom integrations developed alongside the ISP to communicate with the server via their preferred method. Our technology works with all global ISPs and is constantly updated for changes in existing ISPs and new ISPs. This method is 97%+ accurate and averages 0.5 seconds per verification.
That's it. Just 3 simple steps, and BriteVerify sends you on your way with a cleaner email list. But it's not just one and done. Avoid the common trap of only using email verification when a crisis strikes. The most efficient and effective way to keep your email list clean and maintaining a good sender reputation is to use email verification each and every time you send an email marketing campaign.